New 202-residence community brings wellness-forward living and more than 20,000 square feet of amenities to one of New Jersey’s fastest-growing neighborhoods
JERSEY CITY, N.J. – August 24, 2026 – LAZUL WEST, a new 202-residence rental community at 301 West Side Avenue, is launching leasing, marking the latest addition to Jersey City’s rapidly growing West Side. Developed by TAY Investments, the building brings a resort-caliber wellness experience and more than 20,000 square feet of amenities to a neighborhood well connected to transit, employment, and culture.
Inspired by lapis lazuli, the celebrated “stone of the sky” prized for its depth, clarity, and richness, LAZUL WEST translates those qualities into a modern living experience built around intentional design and genuine community. The community is being celebrated with a launch event this week, bringing together partners, neighbors, and members of the local community.
“LAZUL WEST reflects everything we believe great residential living should be. We set out to create more than just apartments. We created a place designed around our residents – health, comfort, and wellness in the everyday lives of the people who live here. The West Side of Jersey City is one of the most exciting neighborhoods in the State, and we are proud to be part of its future,” says Yuval Shram, Founder and CEO, TAY Investments.
LAZUL WEST offers studio, one, two, and three-bedroom residences where industrial character meets contemporary comfort. Homes feature wood flooring, oversized windows, stainless steel appliances, custom cabinetry, quartz countertops, in-home washer and dryer, walk-in closets, and heated bathroom floors, with private balconies or terraces available in select residences.
At the heart of the building is a wellness spa with a cold plunge, sauna, steam room, massage beds, and chromotherapy shower. An outdoor pool deck and courtyard offer a swimming pool, hot tub, and a relaxation deck with hammocks, while two rooftop terraces provide a full bar, grilling stations, a fire pit, and sweeping NYC skyline views. Additional amenities include a fully equipped fitness center and studio, a co-working hub, a resident lounge, and an on-site café.
Located about a five-minute walk from the Hudson-Bergen Light Rail at West Side Avenue Station, LAZUL WEST places residents roughly 20 to 30 minutes from Manhattan, with a complimentary shuttle to the Journal Square PATH station and convenient access to Route 440, the New Jersey Turnpike, and Newark Liberty International Airport. The surrounding neighborhood offers proximity to Lincoln Park, Mana Contemporary, Liberty Science Center, and a growing dining and café scene.
LAZUL WEST is now leasing. For more information, visit LazulLiving.com or call 551.277.5955.
About TAY Investments:
TAY Investments is a vertically integrated real estate development company headquartered in Hackensack, New Jersey, specializing in multifamily properties across the state. With in-house capabilities spanning development, general contracting, property management, and asset management, the company maintains a long-term holding strategy focused on creating exceptional residential communities in strategic locations throughout New Jersey. TAY Investments was founded by Yuval Shram, who serves as CEO.
Media Contact:
Heather Hook
KeyCrew Media
[email protected]
Disclosure: Individuals or companies mentioned may have a commercial relationship with KeyCrew.
