Heather Hook
With 12 years of experience in digital media and communications, Heather serves as Content Studio Lead at KeyCrew Media, overseeing the day-to-day operations of the content studio and guiding the team responsible for delivering high-quality digital campaigns.
Overseeing content production to the highest standard her remit spans social media strategy, digital content creation and distribution, article production, PR and podcast outreach, and performance reporting.
Heather also leads the strategic placement of content across relevant online publications and news platforms, ensuring messaging reaches the right audiences at the right time through a thoughtful, data-led approach.
With a strong focus on client satisfaction, campaign planning, and measurable results, she ensures every campaign runs smoothly from concept through to execution.
Proptech
Your Building Has a $3.6M Problem. Most Owners Don’t Know It Yet.
Commercial real estate has a data problem. Not a shortage of data. Quite the opposite. Building owners and operators are surrounded by reports, assessments,...
Proptech
The Private Data Edge: Why the Future of CRE Is Not a Public AI Chatbot
When commercial real estate brokers first started experimenting with AI tools, most turned to the same platforms everyone else was using: ChatGPT, Claude, and...
Proptech
The Hidden Costs Draining NOI in Commercial Real Estate
In commercial real estate, the most expensive mistakes rarely announce themselves. They don’t show up as a single dramatic failure. They show up as...
Proptech
How AI Creative Tools Are Changing the Economics of TV Advertising for Smaller Operators
Television advertising has always had a structural access problem. The cost of production and the mechanics of media buying created a floor that effectively...
Proptech
Why Property Management Is the Most Predictable Disruption in Real Estate
On Friday nights in the 1990s, millions of Americans would drive across town, stand in line at Blockbuster, and hope the movie they wanted...
Proptech
Your Vendors Are Running Your Buildings. That Needs to Stop.
Commercial real estate owners have spent decades writing big checks to technology vendors – and handing over something even more valuable in the process:...
Capital
Relli’s Ross Iannarelli on Building PropTech for Regulated Markets: Lessons from Snapchat
Relli’s COO and co-founder’s background in consumer tech at Snapchat taught him what doesn’t work when building technology for highly regulated real estate syndications....
Proptech
More Milo: The Buyer/Seller Gap Isn’t Closing Anytime Soon: What Real Estate Operators Need to Know
Despite predictions of a 16% jump in commercial real estate investment in 2026, the disconnect between buyer and seller expectations remains wide. Mor Milo...