Eden Godinez

Virtual Staging Is Moving Into Pre-Listing Renovation Decisions – Not Just Marketing

Agents and sellers are beginning to use virtual staging technology to decide which physical improvements to make before a home hits the market –...

MLS Data Governance May Be the Industry’s Last Chance to Own the Intelligence It Creates

For decades, the multiple listing service model has relied on a simple exchange: brokers contribute data, and in return, they gain access to a...

A Bad Retail Lease Can Cost Six Figures to Unwind – and the Risk Is Rising

The financial consequences of opening a retail store in the wrong location are far steeper than most small business owners anticipate – and the...

Quebec, Canada’s Rental Market Favors Heritage Buildings Over Generic Renovations

A wave of nearly identical modern renovations has flooded Quebec’s rental market. Tenants are increasingly passing on these units in favor of buildings with...

Kitsap County, Washington Sellers Cut Mortgage Rates, Not Prices, to Sell Homes

For sellers, a for-sale sign is no longer enough. Across much of the country, buyers who can afford a home on paper are still...

Individual Property Traits Now Outweigh Neighborhood Reputation in San Antonio

Real estate markets adjust differently depending on how buyers respond to affordability pressure. When mortgage rates climb and fewer buyers are actively shopping, the...

Portland, Oregon Housing Targets Fall Short Due to Development Economics

Portland’s housing targets are falling short, and the gap has less to do with political will than with development economics that fee waivers alone...

Why Construction Costs Keep Rising While AI Efficiency Gains Benefit Contractors, Not Owners

Every major technology shift of the past three decades has made things cheaper for end users. Streaming made music cheaper. Cloud computing made infrastructure...