Eden Godinez

Why AI Property Inquiries Rarely Close Deals in Newburgh, New York

Algorithmic prospecting tools are generating a high volume of investor inquiries about distressed properties in smaller secondary markets. But brokers working those markets say...

AI Adoption in Mortgage Lending Meets Resistance at Middle Management Level

Artificial intelligence adoption in mortgage lending is not hitting a single wall of resistance – it is fracturing along organizational lines. Benjamin Gerochi, AI...

Agents Routing 80–90% of Business Through Zillow Face Growing Exposure as Platform Tightens Terms

Real estate agents who rely almost exclusively on Zillow for buyer leads are increasingly vulnerable as the portal raises fees and introduces stricter conversion...

In Houston, Clients Are Consulting ChatGPT for Home Valuations – and Trusting It Over Their Realtor

In Houston’s Memorial neighborhood, a “For Sale” sign stands in front of a brick two-story home just steps from a busy road. Before her...

Construction’s Labor Shortage Is Pushing Contractors Toward Robots, Not to Cut Jobs, But to Fill Them

Younger tradespeople are choosing different careers, aging workers are leaving physically demanding roles, and contractors in some markets can’t staff projects through traditional hiring....

To Win Self-Employed Borrowers, Lenders Are Racing to Process Faster

In the market for self-employed borrowers, the best rate isn’t always what wins the loan. Often, it’s whichever lender gets there first. When a...

The Hidden Reason Real Estate AI Underperforms: Undocumented Expertise

An experienced real estate agent can often tell within the first ninety seconds of a call whether a lead is serious. There’s no script...

In Upstate South Carolina, Tenants Using AI to Challenge Landlords Are Adding New Costs to Property Management

Artificial intelligence tools are changing how tenants communicate with landlords and property managers – and not always in ways that reflect accurate legal information....