Los Angeles, CA – The line between hospitality and retail is blurring, and From Where is leading the charge. The Los Angeles-based platform has assembled a curated network of design and home goods brands, transforming how travelers discover and purchase products they encounter during their stays at short-term rentals and boutique hotels.
Unlike traditional e-commerce platforms where products appear in isolation, From Where showcases items within real, functional living spaces, allowing guests to experience products in context before making purchase decisions.
A New Retail Channel Emerges
From Where’s brand network spans categories from cookware to mattresses, bedding to furniture. The roster includes Parachute Home, Caraway, Safavieh, Modway, WinkBeds, Quince, Castlery, Breville, Our Place, and Tuft & Needle: brands known for combining design integrity with functionality.
But here’s what sets the platform apart: even brands without official partnerships can appear on From Where storefronts. This brand-inclusive approach means hosts and interior designers can showcase the products they genuinely use and recommend, regardless of partnership status.
“We’ve built relationships with brands that align with our commitment to quality design and functionality: products our hosts already trust and guests are excited to discover,” said Nisha Franklin, who co-founded From Where with David Franklin.
The Products Guests Are Actually Buying
Three brands have emerged as particularly strong performers across From Where’s storefront network, each addressing a different aspect of the rental experience:
Our Place has captured attention with its beautifully designed cookware and kitchen essentials. The brand’s Always Pan and Perfect Pot have become favorites among hosts who want versatile, compact pieces that photograph well and simplify cooking for guests. The combination of form, function, and sustainability makes these products ideal for creating inviting, guest-ready kitchens.
Quince brings accessible luxury to the bedroom and bath. Their premium bedding, cashmere throws, and bath linens offer hotel-level comfort at fair prices. The bestselling linen bedding and silk pillowcases have proven especially popular with both guests seeking to recreate their stay experience and hosts looking to elevate their properties without breaking the budget.
WinkBeds addresses what might be the most critical element of any stay: sleep quality. These handcrafted, luxury mattresses are made in the USA and deliver the kind of restful experience that generates rave reviews. With multiple firmness options and a focus on durability, WinkBeds has become a go-to choice for hosts who understand that exceptional sleep drives bookings and repeat guests.
Why Context-Based Shopping Works
From Where’s model solves a fundamental problem in home goods retail: the gap between seeing a product photo and understanding how it performs in daily life. When travelers experience a product during a multi-day stay, they’ve essentially test-driven it in real-world conditions.
“These aren’t just household names – they’re the brands that design professionals shop,” Franklin noted. “Now they’re accessible to everyone through our platform, but more importantly, guests see them in context, understand how they work, and can make confident purchase decisions.”
The platform creates distinct advantages for each participant in the ecosystem. Hosts earn passive income from spaces they’ve already invested in designing. Brands reach design-conscious consumers who are actively engaged with products rather than passively scrolling. Interior designers can feature these brands in their curated collections, adding another dimension to their shoppable storefronts.
Building the Infrastructure
From Where handles the technical complexity – building storefronts, curating products, and managing transactions – so hosts and designers can focus on what they do best: creating exceptional spaces and experiences.
The approach has resonated. The platform continues expanding across the United States, with users able to browse by designer, product type, room type, or explore individual storefronts for inspiration. The brand partnerships build on From Where’s recent launch of designer storefronts and the From Where Best Interior Designer Award, creating a comprehensive marketplace where expertise, experience, and commerce intersect.
As the platform evaluates additional partnerships across furniture, bedding, kitchenware, and decor, the underlying thesis remains consistent: the best way to sell home goods is to let people live with them first.
About From Where
From Where is a Los Angeles-based platform co-founded by Nisha and David Franklin that transforms short-term rentals and boutique hotels into shoppable experiences. The platform builds custom storefronts for hosts and interior designers, enabling guests to purchase products they discover during their stays. For more information, visit fromwhere.com.
Disclosure: Individuals or companies mentioned may have a commercial relationship with KeyCrew.
