With 12 years of experience in digital media and communications, Heather serves as Content Studio Lead at KeyCrew Media, overseeing the day-to-day operations of the content studio and guiding the team responsible for delivering high-quality digital campaigns. Overseeing content production to the highest standard her remit spans social media strategy, digital content creation and distribution, article production, PR and podcast outreach, and performance reporting. Heather also leads the strategic placement of content across relevant online publications and news platforms, ensuring messaging reaches the right audiences at the right time through a thoughtful, data-led approach. With a strong focus on client satisfaction, campaign planning, and measurable results, she ensures every campaign runs smoothly from concept through to execution.